Wirecutter’s Jason Chen Breaks Down Your Biggest Black Friday & Holiday Shopping Doubts

Jason Chen answers your top Black Friday shopping questions. Jason Chen answers your top Black Friday shopping questions.

9. How to Create a Smart Black Friday Shopping Strategy

Plan ahead, track prices, set a budget, and prioritize deals for a smarter Black Friday.
Plan ahead, track prices, set a budget, and prioritize deals for a smarter Black Friday.

Jason Chen recommends an organized approach instead of impulsive clicking.

Step 1: Make a Shopping List

This prevents overspending and reminds you what you actually need.

Step 2: Set a Realistic Budget

Holiday seasons are notorious for financial stress. A budget stops you from falling into emotional buying traps.

Step 3: Track Prices Before Black Friday

Knowing the regular price helps you understand whether a deal is genuinely good.

Step 4: Shop in Waves

Different categories peak at different times.

Step 5: Prioritize High-Demand Items

They sell out fast — especially:

  • Laptops
  • Smartwatches
  • Video game accessories
  • Kitchen appliances

Step 6: Use Price History Tools

This is the single most important step according to Jason.

Step 7: Screenshot Your Receipt

Helps with price matching and warranty claims.

This strategy ensures you never buy in panic — only with intention.