8. Should You Buy Online or In Stores?
Shopping behavior has shifted dramatically toward online purchases, and Jason Chen strongly supports this trend.
Why online shopping is better for Black Friday:
- You can compare prices instantly.
- Many deals are online-only.
- You avoid crowds and sold-out shelves.
- You can review specifications calmly.
- Returns are often easier.
In-store shopping is better for:
- Furniture and large home items
- Clothing that needs fitting
- Color-sensitive items
- Last-minute gifts
Still, more than 85% of the deepest discounts are e-commerce-exclusive, and Jason advises shoppers to stay online unless a store-only deal is proven valuable.
