4. Why Price Tracking Is More Important Than Ever
Because retailers often inflate original prices, Jason Chen recommends shoppers never rely solely on the “% OFF” banner.
What shoppers should do instead:
- Track price history with tools like CamelCamelCamel, Keepa, and Honey.
- Bookmark Wirecutter deal pages updated daily.
- Compare across multiple retailers before checking out.
- Take screenshots of prices for future price-adjustment claims.
Why this matters:
A product that says “50% OFF” may only be 10% cheaper than its usual price.
Jason Chen calls this the “illusion of discounting”, and it is the number one trap shoppers fall into during Black Friday.
