3. The Biggest Black Friday Doubt: “When Should I Actually Buy?”
This is the most common question Jason Chen receives.
His answer:
“Buy when the price hits its historical lowest point — not based on the date on the calendar.”
Jason Chen’s buying timeline strategy:
- Early November → Best for laptops, tablets, headphones
- Mid-November → Best for early gift items, kitchen appliances
- Black Friday week → Peak discounts on TVs, smart home devices
- Cyber Monday → Best for software, subscriptions, online-only items
- Early December → Toys and gift sets rebound in price
- Mid-December → Prices rise due to shipping pressure
Shoppers often assume that waiting for the actual day of Black Friday will yield the steepest discounts.
Chen stresses that this is outdated thinking.
