Wirecutter’s Jason Chen Breaks Down Your Biggest Black Friday & Holiday Shopping Doubts

Jason Chen answers your top Black Friday shopping questions. Jason Chen answers your top Black Friday shopping questions.

28. How to Shop for Kids & Family During Holiday Season

Focus on age-appropriate gifts, set a budget, and plan early to avoid last-minute stress.
Focus on age-appropriate gifts, set a budget, and plan early to avoid last-minute stress.

Gift-buying for family members can be overwhelming, but Jason Chen breaks it down easily.

For children:

  • Choose durable toys
  • Avoid fragile electronics
  • Look for products with strong safety reviews
  • Don’t fall for “holiday-only” toy bundles

For adults:

  • Prioritize useful home items
  • Consider lifestyle-based gifts
  • Gift tech only if you know their preferences
  • Consider practical items like cookware, blankets, or wardrobe basics

For older adults:

  • Health-related gadgets
  • Easy-use smartphones
  • Comfortable clothing
  • Massagers or heated pads

Chen emphasizes that the goal is meaningful, lasting value—not expensive hype.