Wirecutter’s Jason Chen Breaks Down Your Biggest Black Friday & Holiday Shopping Doubts

Jason Chen answers your top Black Friday shopping questions. Jason Chen answers your top Black Friday shopping questions.

26. How to Spot Real vs. Fake Reviews

Look for verified purchases, balanced feedback, and consistent patterns to spot real reviews.
Look for verified purchases, balanced feedback, and consistent patterns to spot real reviews.

Online reviews can be helpful, but many are manipulated to influence buying.

Jason Chen recommends:

Look for signs of trustworthy reviews:

  • Detailed pros and cons
  • Mention of long-term usage
  • Clarity about the model number
  • Photos showing real product conditions
  • Consistency across multiple reviewers

Red flags:

  • Many short, generic reviews (“Good product!”)
  • Reviews written on the same day
  • Overly positive language
  • Lack of product-specific comments

He advises cross-checking reviews from:

  • Wirecutter
  • Rtings
  • TechRadar
  • Reddit
  • YouTube long-term testers