Wirecutter’s Jason Chen Breaks Down Your Biggest Black Friday & Holiday Shopping Doubts

Jason Chen answers your top Black Friday shopping questions. Jason Chen answers your top Black Friday shopping questions.

20. The Biggest Mistakes Shoppers Make Every Year

Common mistakes include overspending, ignoring research, and falling for fake or rushed deals.
Common mistakes include overspending, ignoring research, and falling for fake or rushed deals.

Based on years of observing trends, Jason Chen lists the most common Black Friday mistakes:

Mistake #1: Buying because something is cheap

This leads to clutter, regret, and wasted money.

Mistake #2: Not checking the model number

Many products have tiny differences that drastically change performance.

Mistake #3: Waiting too long

High-demand items sell out by Black Friday morning.

Mistake #4: Not using price trackers

This allows fake deals to slip through.

Mistake #5: Buying new tech released just weeks earlier

New launches rarely get meaningful discounts.

Mistake #6: Falling for bundles

Extra accessories rarely add value.

Mistake #7: Ignoring shipping deadlines

Holiday packages arrive late if ordered after December 15.

By recognizing these patterns, shoppers can make more confident and informed buying choices.