2. How Black Friday Shopping Has Changed Over the Years
Jason Chen frequently highlights that Black Friday is no longer a one-day event. It has evolved into a weeks-long cycle of sales, influenced by changing consumer behavior, online shopping dominance, and retailer competition.
Key changes shaping modern Black Friday:
- Deals begin as early as late October.
- Major tech brands release early discounts to clear inventory.
- Retailers price-match aggressively to stop customers from switching platforms.
- Cyber Monday is no longer separate — it’s part of the same mega-sale period.
- Many “doorbuster deals” are manufactured specifically for holiday sales.
The biggest takeaway?
Black Friday is now a season, not a day — and smart shoppers must treat it that way.
