Wirecutter’s Jason Chen Breaks Down Your Biggest Black Friday & Holiday Shopping Doubts

Jason Chen answers your top Black Friday shopping questions. Jason Chen answers your top Black Friday shopping questions.

18. Seasonal Timing: What to Buy Now vs. Later

Buy high-demand items early and seasonal products later for the best deals.
Buy high-demand items early and seasonal products later for the best deals.

Jason Chen stresses that even during the biggest sale season, some items have better buying windows at other times of the year.

Items best bought on Black Friday:

  • TVs
  • Laptops
  • Tablets
  • Headphones
  • Smart speakers
  • Air purifiers
  • Air fryers
  • Kitchen gadgets
  • Gaming accessories

Items that should wait:

  • Winter clothing → January sales are better
  • Furniture → July and January
  • Mattresses → Memorial Day and Labor Day
  • Outdoor gear → End-of-summer clearance
  • Baby products → Prime Day
  • Newly launched flagship phones → Prices fall after 2–3 months

Chen’s message is simple:
“Buy based on the product cycle, not the holiday hype.”