Wirecutter’s Jason Chen Breaks Down Your Biggest Black Friday & Holiday Shopping Doubts

Jason Chen answers your top Black Friday shopping questions. Jason Chen answers your top Black Friday shopping questions.

15. Price Matching Policies: How to Use Them to Your Advantage

Leverage price matching by comparing stores and asking retailers to honor lower prices.
Leverage price matching by comparing stores and asking retailers to honor lower prices.

Jason Chen often emphasizes that price matching is one of the most underrated ways to save money during Black Friday—yet most shoppers overlook it.

Why price matching matters:

  • Many retailers reduce prices unexpectedly, even after you purchase.
  • You can claim the difference back without returning the product.
  • It protects you from “fake discounts” at less reputable stores.

Retailers known for strong price matching:

  • Amazon
  • Target
  • Best Buy
  • Walmart
  • Home Depot
  • Lowe’s

How Jason suggests using price matching:

  1. Screenshot the listing at the time of purchase.
  2. Track the price for at least 48–72 hours after buying.
  3. Contact customer support if the price drops.
  4. Always save your invoice—it’s your proof of eligibility.

He also says shoppers should read the fine print carefully, as some brands exclude Black Friday from price match eligibility, but not all. Many offer post-purchase adjustments, which most people never take advantage of.