Wirecutter’s Jason Chen Breaks Down Your Biggest Black Friday & Holiday Shopping Doubts

Jason Chen answers your top Black Friday shopping questions. Jason Chen answers your top Black Friday shopping questions.

14. What to Do When You’re Not Sure About a Deal

If unsure, wait, research, and compare before committing to a purchase.
If unsure, wait, research, and compare before committing to a purchase.

Jason Chen recommends asking yourself three questions:

1. Does this product come from a brand known for BUILD QUALITY?

Not just marketing popularity.

2. Does this product have consistent, transparent reviews?

Especially from expert reviewers.

3. Is the deal a TRUE discount compared to its historical price?

If not — walk away.

He recommends saving items to your wishlist instead of impulse-clicking “Buy Now.”