Wirecutter’s Jason Chen Breaks Down Your Biggest Black Friday & Holiday Shopping Doubts

Jason Chen answers your top Black Friday shopping questions. Jason Chen answers your top Black Friday shopping questions.

11. How to Identify Fake or Manipulated Deals

Check historical prices, compare retailers, and watch for artificial scarcity to spot fake deals.
Check historical prices, compare retailers, and watch for artificial scarcity to spot fake deals.

Jason Chen warns shoppers that a shocking percentage of deals are misleading.

Signs a deal is fake:

  • The “original price” is artificially inflated.
  • Only one retailer offers a huge discount while others do not.
  • Reviews appear suspiciously generic or repetitive.
  • The product is “made for Black Friday.”
  • Specifications differ from the standard model.
  • Bundles include low-quality accessories.

How to protect yourself:

  • Read long-form reviews, not just star ratings.
  • Compare the exact model number — not similar ones.
  • Check historical lows on price tracking platforms.
  • Avoid brands with minimal online presence.
  • Don’t trust timers counting down 5 minutes — many reset automatically.

Jason calls this the “deal defense system,” and says every shopper should follow it carefully.