10. How to Avoid Buyer’s Remorse
Jason Chen believes that the average shopper regrets 30% of what they purchase during holiday sales.
Common sources of regret:
- Buying items on deep discount but with low utility
- Overvaluing deals instead of needs
- Purchasing trending products
- Buying old models near the end of their lifecycle
- Confusing brand popularity with actual performance
His simple philosophy:
Choose something because it’s worth it, not just because it’s inexpensive.
Questions to ask before purchasing:
- Do I actually need this now?
- Will this price drop further in December or January?
- Is this the best-reviewed model?
- Is the brand trustworthy?
- Will the product last for years?
This mindset alone saves shoppers hundreds of dollars.
