Why Indians Are Heading to Finland, Sweden and Lapland: A Deep Dive Into the New Nordic Travel Wave

Indians are flocking to Finland, Sweden, and Lapland for unique Arctic experiences, Northern Lights, and serene winter escapes. Indians are flocking to Finland, Sweden, and Lapland for unique Arctic experiences, Northern Lights, and serene winter escapes.

9. Bollywood, Pop Culture, and Global Media Influence

Bollywood and global media boost Indian interest in Nordic destinations.
Bollywood and global media boost Indian interest in Nordic destinations.

Music Videos and Films Shot in Nordic Landscapes

Several Indian and international productions have captured the beauty of Norway, Sweden, and Finland, making these destinations visually familiar.

Viral Internet Content Boosts Curiosity

Snowfall reels, husky videos, and Northern Lights clips receive millions of views among Indian audiences. The “Instagrammable” nature of these countries drives travel demand.