18. The Rise of Celebrity and Influencer Travel to the Nordic Region
Indian Celebrities Choosing Northern Europe
Bollywood actors, cricketers, and digital creators have recently chosen Finland, Sweden, and Lapland for winter breaks. Their stunning snow-filled posts create massive buzz among Indian audiences.
The Power of Instagrammable Moments
Images of:
- Husky sleds
- Snowy forests
- Aurora-lit skies
- Frozen lakes
- Ice hotels
—perform extremely well online, pushing Indians to book similar experiences.
Travel Vlogs and YouTube Boost the Trend
YouTube travel vloggers have posted immersive content on Lapland safaris, glass igloos, and Stockholm tours, inspiring Indian travelers planning their next international trip.
