4. The Growing Electric Vehicle Market in India
December 2025 also marks a broader shift in India’s automotive industry toward electric mobility. The Maruti e Vitara is a key example of this change, as traditional automakers increasingly recognize the demand for EVs. Factors driving this shift include:
- Government Incentives: Subsidies under the FAME India scheme make EVs more affordable.
- Environmental Awareness: Rising pollution levels and climate change concerns motivate buyers to consider zero-emission vehicles.
- Fuel Cost Savings: EVs offer long-term savings compared to petrol and diesel vehicles.
- Improved Charging Infrastructure: Expanding network of fast chargers in cities and highways.
The launch of e Vitara represents a significant step in Maruti Suzuki’s roadmap for EVs, which may also include hybrid models and additional electric SUVs in the near future.
