Lenskart has taken another major step in strengthening its premium and fashion eyewear segment by introducing Meller, a popular Spanish sunglasses brand, to the Indian market. The company announced this expansion on November 15, marking its latest move to capture the rapidly growing demand for fashionable eyewear, especially among Gen Z consumers.
Lenskart’s Strategic Acquisition of Stellio
Earlier in 2024, Lenskart acquired Stellio Ventures S.L., the parent company of Meller, for ₹400 crore. The acquisition gave Lenskart full rights over Meller, enabling the Indian eyewear giant to bring the brand to one of its largest and fastest-growing markets.
With this launch, Lenskart is integrating another global label into its ecosystem—adding to its existing premium brands such as:
- John Jacobs
- Owndays (Japanese optical brand acquired earlier)
- Le Petit Lunetier (French-origin lifestyle eyewear)
This move positions Lenskart as one of the strongest multi-brand eyewear distributors in Asia.
Online and Select Offline Stores
Lenskart confirmed that Meller sunglasses will be available:
- On its online platforms, including app and website
- At select offline stores across major Indian cities
The company is expected to gradually expand availability based on customer response and market demand.
Leadership Insight: Lenskart’s Vision for Global Eyewear Brands
Peyush Bansal, Co-founder & CEO of Lenskart, highlighted that the company aims to build the next generation of global eyewear brands.
He emphasized the strengths Lenskart brings to the table, including:
- A large and efficient distribution network
- A robust supply chain
- Advanced technology-driven retail systems
- Successful international brand growth through John Jacobs and Owndays
According to him, Meller’s entry aligns with Lenskart’s mission to serve the evolving tastes of younger consumers.
Meller’s Performance: Strong Financial Growth in FY25
Under Stellio Ventures, the Meller brand reported impressive financial results for FY25:
- Revenue: ₹272 crore
- EBITDA: ₹44 crore
- Profit Before Tax (PBT): ₹43 crore
These numbers indicate solid global demand for the brand and validate Lenskart’s decision to invest in its expansion.
Statement from Meller: India as a Key Market
Marco Grandi Blanch, co-CEO of Meller, called the India launch a significant milestone in the brand’s international journey. He added that partnering with Lenskart allows Meller to reach millions of customers through a trusted retail network known for innovation and scale.
Why Meller Appeals to Indian Consumers
While Meller is new to the Indian mainstream market, its global popularity stems from:
- Minimalist and modern designs
- Affordable premium pricing
- Focus on sustainability (many Meller products use eco-friendly materials)
- High fashion appeal suited for young shoppers
The brand is expected to attract Gen Z and urban customers who prefer bold yet functional eyewear.
Impact on India’s Eyewear Market
India’s eyewear market has been expanding rapidly due to:
- Rising fashion consciousness
- Increased digital presence of brands
- Affordable premium options
- Higher awareness of eye care
By adding Meller, Lenskart is likely to intensify competition within the premium sunglasses category dominated by brands like Ray-Ban, Vogue Eyewear, and Carrera.
